Print Sways Shopper's Store Choices, Even Among the Young. To "determine the relative merits of print vs. digital media in today's retail environment," Nielsen undertook an extensive survey of 11,000 U.S. adults. Contrary to the message that is often heard regarding print channels losing ground to digital as a means of influence, consumers say that it is print advertising that most influences their store choices. Check out the entire survey. ...Click here.

Supervalu-Led Stores Chasing $55 Billion in Food Stamps. Supervalu Inc.'s 1,280-store Save-A-Lot chain opens some supermarkets at midnight, when government benefits are loaded onto food-stamp cards. "What we're learning how to do is to merchandise to those events," Chief Executive Officer Craig Herkert said. "You have to learn, market by market, and you have to merchandise to it, and in some cases, run your stores to it." ...Continue reading.

4 Tips for Integrating Inserts and Social Media. Many marketers are using inserts to boost sales, providing savings and values by way of coupons and membership cards with discount codes recipients can enter online. While digital advertising spending has increased over 17% and direct mail has been growing at only 2%, insert media spending has increased 12.5%. There are many ways business can use inserts to add balance and reach to their marketing programs such as, ...Check out these tips.

Are The Super Bowl Ads Going to the Dogs? Some were great, some were not. Watch the top Super Bowl ads of 2012 here and you be the judge. ...Vote for your favorites.