Welcome: These rules-of-thumb are intended to assist with developing a strong foundation and understanding of the elements that make up good graphic design. These rules are helpful in avoiding design pitfalls, but because of the nature of design and audience variations these rules can always be bent. The intent is to elevate the level of design and encourage graphic designers to go beyond the rules. These rules were gathered from a variety of professional sources and through experience are proven to be true.
For your convenience, we list each part with a separate link below. We hope you click through and enjoy.
Part 1: Know Your Audience
Rules for effectively addressing your target audience.
Part 2: Designing Great Looking Ads
Rules for effectively grabbing and focusing the reader's attention.
Part 3: Typography
Rules for effectively improving legibility and readability.
Part 4: Using Images
Rules for enhancing content and promoting the reader's interest.
Part 5: Color Can Work Magic
Rules for effectively evoking the appropriate reader emotion.
If you would like a download file or hard copy printout of Graphic Design & Color, Rules of Thumb, contact Naylor Marketing Services at 404-739-7299 or Click Here to email any questions.